Search Results for: SMS
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Battle of Retail Brands, Mobile Edition
Giselle Abramovich 03.07.2012See why Neiman Marcus has failed in its mobile commerce strategy when compared to Saks Fifth Avenue and Bloomingdale’s.
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In Turnabout, Publishers Act Like Marketers
Josh Sternberg 03.06.2012In order to compete against all the distractions the Internet has to offer, publishers have taken on the marketer moniker.
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Why Bud Bets on QR Codes
Giselle Abramovich 03.01.2012Even though only 6 percent of American mobile users scan QR codes, Budweiser is placing its bets on codes for a new campaign meant to celebrate the brewer’s history.
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Ready or Not, Web Video Gets an Upfront
Erika Schnitzer 02.24.2012Colin Kinsella, CEO of Digitas North America, believes the Web can learn a thing or two from the TV ad-buying process.
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Is the Browser the Secret to Mobile Ad Targeting?
Jack Marshall 02.17.2012Opera expands further into the mobile ad arena wielding browser-level behavioral data.
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Why Getting Local News Right Online is Tough
Saya Weissman 02.16.2012Topix CEO Chris Tolles thinks AOL’s approach to local news with Patch is a tough one to pull off and anonymous commenting is as American as apple pie.
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Publishers, Not Advertisers, Should Fear SOPA
Jack Marshall 11.18.2011The Internet industry is abuzz with concern about the potential impact of the Stop Online Piracy Act currently being evaluated by congress, but publishers have much more to worry about than ad providers and marketers.
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Review: In Love with Good People In Love
Corey Kronengold 11.18.2011“Good People in Love,” the latest Web series from “Anyone But Me” creator Tina Cesa Ward, focuses on life, love and sibling rivalry as New York prepares to pass the Marriage Equality Act. Digiday’s Corey Kronengold has found a new favorite Web series.
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Google’s TV Dreams Meet Reality
Brian Morrissey 11.11.2011Google is keeping alive its hope that it can revolutionize the TV industry. In fact, it feels like that dramatic change is inevitable. And yet, it faces the reality of an industry that’s quite content with its current model and not in any hurry to change it because Google wants that.
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The Privatization of Web Privacy Policing
Jack Marshall 11.08.2011Protecting consumer privacy, particularly with regulators exerting pressure, is something all in online advertising pay lip service to, but some ad buyers and networks complain the industry-endorsed system that relies on for-profit companies isn’t fair.
