Search Results for: TV
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Worth Reading: The Era of Constant Connectivity
Josh Sternberg 02.03.2012Richard MacManus, editor-in-chief of ReadWriteWeb, explains how marketers and publishers need to get ready for the over-connected world.
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The Daily After One Year: Some Lessons Learned
Josh Sternberg 01.31.2012The Daily was launched with much fanfare a year ago. It’s been a bumpy ride, but there are hopeful signs for the ambitious digital publishing bet.
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Brands Tap Social Games for Super Bowl Ads
Jack Marshall 01.31.2012Big-name brands are integrating with social gaming apps around this Sunday’s Super Bowl.
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Publishers Hope to Cash in on Barcodes
Jack Marshall 01.30.20122D barcodes are increasingly finding their way into print ads. But are there any revenue opportunities for publishers using the technology?
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The Super Bowl Goes Second-Screen
Jack Marshall 01.27.2012Get ready for a steady diet of calls to tweet, Facebook, check-in and hashtag during this year’s big game
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Prep for the Animated GIF Photo Booth
Saya Weissman 01.26.2012Digital Kitchen takes a stab at GIFs. Also in The Feed: McD’s tries Twitter campaigning again.
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Worth Reading: Netflix as Internet TV Net
Brian Morrissey 01.26.2012CEO Reed Hastings, in his quarterly letter to investors, disses Hulu Plus and keeps his eye on TV networks morphing into Internet Networks like Netflix.
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Yahoo Taps Offline Data for Campaign Ads
Mike Shields 01.26.2012Yahoo believes its combination of online and offline data will prove a powerful targeting combination for political advertisers. That is, as long as the politicians start spending more online.
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Will Tablets Revive Content and Commerce?
Jack Marshall 01.26.2012Tablets are unlocking potential revenue streams for traditional publishers besides just paid content and ads.
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YouTube Stars Pitch New Movie Chronicle
Mike Shields 01.26.201220th Century Fox has tapped YouTube talent specialist firm Big Frame to produce a series of videos promoting the movie Chronicle.
