Search Results for: TV
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Don’t Sleep on Google Plus
Josh Sternberg 05.10.2012Google’s social effort is a favorite whipping boy. But media entities like Bravo are hitting their stride on Google Plus.
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Would Media Buyers Embrace an Upfront Video Market?
Harvey Kent 05.10.2012Mediaocean’s Harvey Kent tackles the burning question of whether digital inventory will ever become the norm.
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CBS Goes Solo in Social TV
Josh Sternberg 05.09.2012The network is betting on its social-TV destination in order to own the social conversation around its programming.
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Solving Digital Media’s Complexity Issues
Karl Lendenmann 05.09.2012A PulsePoint survey revealed just how challenging the digital media landscape is for agencies, brands and publishers. Here’s how respondents think it can improve.
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Why CMOs Need to Experiment
Giselle Abramovich 05.08.2012Thirty-year marketing veteran and former Samsung CMO Steven Cook talks about social media being about more than just ROI and says that brands that don’t see it that way are missing the point.
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Brand Execs on Their Big Challenges in Digital
Giselle Abramovich 05.07.2012Kimberly Clark, Nissan, Sears and other marketing executives explain the hurdles to faster adoption of digital marketing.
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The Filter: Hope for Newspapers?
Josh Sternberg 05.03.2012This week’s Filter highlight’s a good week for newspapers, a bad week for Time Inc., and a great day for Facebook.
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France Tourism Rethinks Focus Group
Giselle Abramovich 05.02.2012See how France Tourism is gauging consumer preferences for online ads, to ensure more successful campaign efforts.
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The Olympics Go for Gold in Social
Josh Sternberg 05.02.2012NBC is working to make this summer’s Olympics a social experience.
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Sony Music Exec Predicts Google Plus Demise
Giselle Abramovich 04.30.2012Sony Music Entertainment exec Kyle Sherwin expects the platform to be abandoned by Google within the next year. He’s also not as down on Web banners as others.
