Search Results for: TagMan
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ComScore’s Power Play
Mike Shields 01.19.2012Third-party Web measurement ComScore wants to go beyond providing audience data, to inserting itself into every step of the online ad campaign process.
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Is Ad Tech Ripe for a Shakeout?
Carla Rover 08.16.2011Just about everyone agrees there are too many companies in the advertising technology market. The question is whether the current sour economic climate will force rapid consolidation.
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No Jobs Shortage in Ad Tech
Carla Rover 08.08.2011With the overall economy facing a double-dip recession and unemployment hovering near double digits, the advertising technology industry stands out: it’s desperately seeking employees.
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Response: Dave Morgan’s Wrong on Math Men
Joe Zawadzki 06.01.2011MediaMath’s Joe Zawadzki explains why simple doesn’t always trump complicated, at least when it comes to getting the right ad in front of the right person at the right time.
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Going Beyond the Last Click
Carla Rover 05.17.2011Recent studies by Microsoft’s Atlas Institute and Tagman highlight the weaknesses of last click attribution models and suggests methods for looking at ROI in true context.
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Tagman’s Angus Wilson on Privacy
Carla Rover 03.30.2011Will the Privacy Bill of Rights be as bad as rumored for the industry? Tagman’s new chief privacy officer thinks the agency needs to get its act together
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The Web Analytics Association Awards Finalists Talk Data
Carla Rover 03.01.2011The Web Analytics Association recently released a list of finalists in the WAA Awards, which honors the top minds in web analytics. DIGIDAY: DATA caught up with some of the nominees to ask about their vision for the future of web analytics.
