Search Results for: Target
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Publishers Need To Go On Audience Offensive
Brad Herman 02.07.2012Brad Herman of Videology says that Web publishers need to get more sophisticated about selling audiences on their own sites, just a advertisers have gotten more sophisticated about buying them.
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Meet the Enemies of Digital Media Innovation
Brian Morrissey 02.06.2012There is all manner of blame to go around for why there’s not more innovation in digital media. Here are some likely suspects.
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Reality Check: Brands Aren’t Publishers
Arnie Gullov-Singh 02.06.2012It’s tempting to think brands can be publishers in their own right. But that’s not the case for the vast majority, argues Adly CEO Arnie Gullov-Singh.
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Worth Reading: Facebook’s Threat to the Open Web
Brian Morrissey 02.02.2012The Web is awash in data, but the move by big players like Facebook and Apple to colonize corners of the ecosystem are a threat to its free movement, warns Federated Media’s John Battelle.
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Programmatic Buying is Coming to Video
Mike Shehan 02.02.2012Some say the dynamics of video mean that it won’t follow display advertising down the programmatic buying route. SpotXchange’s Mike Shehan thinks they’re mistaken.
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Device Fingerprinting Finally Arrives
Jack Marshall 02.02.2012Device fingerprinting for online ad purposes has been talked about for years, but vendors say they’re now fully deployed with multiple clients.
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Gaga Fans Gaga for Tech and Other Music-Consumer Behavior Ties
Saya Weissman 02.02.2012ToneMedia has some interesting data for advertisers and marketers concerning music tatse and consumer behavior.
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VivaKi’s Hecht: Many Intermediaries Won’t Last
Brian Morrissey 02.01.2012VivaKi Nerve Center head Curt Hecht believe technology is linking together buyers and sellers closer than ever. That’s bad news if you’re a go-between.
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Media Must Gird for Automation Fallout
Peter Horan 02.01.2012Automation is about to roll over the media industry like a tsunami, leaving plenty of destruction in its wake according to Peter Horan.
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Publishers Should Embrace Small Ball
Brian White 01.27.2012It’s important for publishers to look for ways to build their ad businesses without necessarily carving out new space for ads.
