Search Results for: Target
-
Publishers Get on Responsive Design Bandwagon
Jack Marshall 05.10.2012Major publishers are turning their backs on apps and instead investing in websites that automatically adapt to a range of different devices.
-
The Filter: Can The Oracle of Omaha Save Newspapers?
Josh Sternberg 05.10.2012In this week’s Filter, Warren Buffett may buy newspapers, the Valley loves itself, Facebook social readers have issues and the Washington Post isn’t looking so good.
-
Don’t Sleep on Google Plus
Josh Sternberg 05.10.2012Google’s social effort is a favorite whipping boy. But media entities like Bravo are hitting their stride on Google Plus.
-
Campaign Beat: Samsung Bets on Video
Giselle Abramovich 05.09.2012Samsung, The New York Times and Virgin are leaning on Web video in new campaigns. Meanwhile, Molson Coors brand Coffrey is linking up with Spotify.
-
Solving Digital Media’s Complexity Issues
Karl Lendenmann 05.09.2012A PulsePoint survey revealed just how challenging the digital media landscape is for agencies, brands and publishers. Here’s how respondents think it can improve.
-
Ad Account Guy Gets Man Lessons
Saya Weissman 05.09.2012By day Logan Cummins works as an account director at Band Digital, but on the side he is working on his manliness with his side project My Mansformation.
-
Programmatic Buying Needs Math Lessons
Sunil Sharma 05.08.2012Machine-based ad buying has been, to date, rudimentary, according to Infer Systems’ Sunil Sharma. What’s needed is advanced math.
-
Consumer Focus Is Lost in Ad-Tech Complexity
Karl Lendenmann 05.08.2012Marketers, agencies and publishers are trying to master the art of engagement in a new digital media world.
-
Inside The New York Times’ Skunkworks
Josh Sternberg 05.08.2012Is the future of media in research and development? Digiday takes a peek into the New York Times’s R&D Labs.
-
Brand Execs on Their Big Challenges in Digital
Giselle Abramovich 05.07.2012Kimberly Clark, Nissan, Sears and other marketing executives explain the hurdles to faster adoption of digital marketing.
