Search Results for: Verizon
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The Daily After One Year: Some Lessons Learned
Josh Sternberg 01.31.2012The Daily was launched with much fanfare a year ago. It’s been a bumpy ride, but there are hopeful signs for the ambitious digital publishing bet.
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CES Diary: Device Overload Ahoy!
Mike Shields 01.10.2012There are so many devices to distribute content on now that it’s almost too much of a good thing. Plus: Microsoft rolls out the choir, Intel tries again with ultrabooks, and your phone as remote control.
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Microsoft Claims Lead in Interactive TV Race
Mike Shields 10.06.2011As Xbox takes its content offerings to new heights, it may have just set off the long-awaited interactive-TV advertising revolution. This gives Microsoft a leg up on Google.
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Microsoft Pins TV Hopes on Xbox
Mike Shields 09.19.2011Microsoft is said to be considering partnerships with TV distributors Comcast and Verizon Fios that would result in cable TV being delivered via Xbox gaming consoles.
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Social TV’s Advertiser Problem
Anne Sherber 09.19.2011Advertisers say using social TV allows them to have a conversation with viewers. The question is, will everyone be talking at once?
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Explainer: Web GRP
Carla Rover 08.17.2011The Internet could become a lot more like TV if the industry moves to adopt the Web GRP, a rising measurement standard that gauges how effective a campaign is at reaching its desired audience.
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Reading List: Mesh Businesses
Brian Morrissey 07.06.2011For all the talk of social media for sharing content, there’s a more exciting development of business categories rethought around the notion of sharing rather than consuming. Plus: Web publishers shouldn’t look to Slovakia for answers, Hulu’s dance card and Twitter eye-popping valuation.
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Mobile’s New Misleading Graph
Brian Morrissey 06.20.2011People now spend more time with mobile apps than the desktop Internet. That doesn’t mean ad budgets will necessarily follow suit.
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TV Still Rules the Roost
Mike Shields 06.16.2011According to Nielsen’s latest report on cross platform viewing, few Americans seem to be dumping cable to shift their video viewing to the Web. In fact, TV consumption is up.
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Mobile Video Still Nascent
Mike Shields 06.01.2011New report from mobile marketing firm Mogreet finds marketing opportunities in mobile video to be scattered and still relatively small.
