Search Results for: YuMe
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Video DSPs Take Hold
Mike Shields 01.25.2012TubeMogul is attracting top brands by providing advertisers full transparency and control when buying video ads across the Web. Should that worry publishers selling video ads via exchanges?
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Samsung’s Web-Like TV Ad Play
Mike Shields 01.09.2012Samsung, in conjunction with YuMe, Rovi and others, is rolling out a new ad hub aimed at bringing interactive ads to TV programming guides
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Social Video Firm Unruly Lands $25 Mil. in VC Cash
Mike Shields 01.04.2012Unruly Media, one of several fast-emerging players in the social video arena, has landed $25 million in venture funding. The company says it plans to use the cash to expand internationally.
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Tremor Pacts with Nielsen For GRP Data
Mike Shields 12.07.2011Tremor Video and Nielsen enter a partnership that will make campaign level audience ratings and GRPs available to advertisers using Tremor’s new VideoHub product.
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Video Ad Networks With Money To Burn
Mike Shields 11.18.2011The video ad network space continues to pull in venture capital dollars. But are these companies deserving of such investor confidence? And are they planning to spend their cash wisely?
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Video’s Missing Torso
Mike Shields 11.09.2011Buyers say that while Web video ad spending is growing at a rapid pace, the Web’s torso — or the middle of the long tail, is too often ignored because it’s too hard to buy.
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YouTube Wants Pre-Rolls Skippable
Mike Shields 10.31.2011As it ramps up its professional content expansion, the Google-owned video giant says that users are responding well to TrueView ads, which let users skip ads whenever they want. Thus, the company is rapidly expanding their uses on YouTube and across its network.
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Hulu’s Ad Swap Shows Pre-Roll Rules
Mike Shields 10.04.2011Hulu unveiled Ad Swap, a new product which allows users to switch what ads they are watching for another. The company views user-choice, rather than interactivity, as the truest measure of engagement with Web video ads.
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Tremor Builds War Chest
Mike Shields 09.12.2011The video ad network announces $37 million new funding, bringing its cash total to $115 million.
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Broadcasters Mull Their Own Web Video Ad Nets
Mike Shields 08.15.2011The nation’s top broadcast networks are worried about losing a chunk of online video ad inventory, so they are looking beyond their own properties to fill in the blanks.
