Search Results for: YuMe
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Hulu’s Ad Swap Shows Pre-Roll Rules
Mike Shields 10.04.2011Hulu unveiled Ad Swap, a new product which allows users to switch what ads they are watching for another. The company views user-choice, rather than interactivity, as the truest measure of engagement with Web video ads.
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Tremor Builds War Chest
Mike Shields 09.12.2011The video ad network announces $37 million new funding, bringing its cash total to $115 million.
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Broadcasters Mull Their Own Web Video Ad Nets
Mike Shields 08.15.2011The nation’s top broadcast networks are worried about losing a chunk of online video ad inventory, so they are looking beyond their own properties to fill in the blanks.
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The Wild West of Online Video Ads
Mike Shields 06.20.2011The Web video business is taking off, but it is still rife with questionable practices that could damage advertisers — and hold back shifts from brand budgets into sight, sound and motion online.
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Web Video’s Commoditization Trap
Mike Shields 06.08.2011As the nascent Web video ad market grows, some advocate for selling the space more like TV, while others are pushing to follow the path of display advertising, where automated buying and exchanges are becoming crucial.
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Real Web Video Isn’t in Banners
Oren Harnevo 05.02.2011There’s confusion as to what exactly constitutes true web video — and that drives too many to look at the wrong campaign success metrics.
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Web Video on the Rise
Melinda Gipson 04.12.2011A DIGIDAY survey, sponsored by YuMe, finds digital video ad spending is set up for robust growth in the year ahead as money shifts from online display and TV budgets.
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The Feed
Saya Weissman 03.31.2011Research confirms the problem of annoying Facebookers, Skittles gets a spokescat, dogs get Foursquare, Jackie Chan is alive no matter what Twitter says, and fireside meat.
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Under the Hood: YuMe’s Relevance Engine
Carla Rover 03.30.2011YuMe CEO and Co-Founder Jayant Kadambi talks about the company’s latest upgrade to their product suite.
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Mobile Marketing: Still Hit and Miss
Danny King 02.24.2011Just a year into the iPad era, mobile advancements keep racing ahead — if only the media and advertising worlds were able to keep pace.
