Search Results for: adwords
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Why Publishers Are Betting on Sponsored Posts
Josh Sternberg 02.07.2012Digital media upstarts like The Huffington Post and Gawker are putting advertiser content next to editorial. Here’s why.
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Counterpoint to Google: Open Isn’t Neutral
Brian Morrissey 01.26.2012According to Mediabank CEO Bill Wise, Google’s ad tech system is open but it can’t truly be neutral when Google has so many conflicts of interest.
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Publishers Need a House Ad Strategy
Al Silverstein 01.11.2012Sorting out where to sell unsold ad space is just part of the puzzle for publishers. They need to concentrate on how to drive people to popular pages.
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Facebook’s Adwords Move
Digiday Editors 12.21.2011Facebook will be including sponsored stories into your News Feed. Plus: NBC to stream the Superbowl live on the Web, and Kindle Fire ad impressions are growing quickly. This and more on today’s Reading List.
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Why Clickable’s David Kidder Wants the VC Bubble to Burst
Anne Sherber 10.21.2011Despite having just received a third round of funding, Clickable’s David Kidder says that a pullback of available VC money could make the tech industry stronger.
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Ad Tech’s Flip Factor
Carla Rover 10.06.2011Leading figures in digital advertising are now saying openly that many startups have been built to be bought, living on easily accessible venture capital and taking advantage of a jargon-soaked industry that thrives on confusion.
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GOP Mostly Ignores Digital Ads So Far
Mike Shields 10.03.2011Most digital industry executives expect 2012 candidates to increase spending on digital media. But they are torn between just how big a role the Web will play beyond fundraising and community.
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Twitter’s Advertising Problem
Brian Morrissey 08.01.2011With its latest foray into advertising, Twitter has made clear that it will take a very cautious approach to introducing ads to the service. Is it risking losing Madison Avenue’s ear?
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Reading List: The Facebook Operating System
Brian Morrissey 07.05.2011Facebook is squaring off against Google as the filter to people’s digital media experiences. The effects could be profound, as people move from the document Web to digital media world driven by social experiences.
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1 in 10 Search Ad Clicks is via Mobile
Brian Morrissey 05.02.2011Search is quickly going mobile. Search shop Performics has seen mobile search ad clicks rise 230 percent from a year ago.
