Search Results for: apps
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Apple’s Got an App Discovery Problem
Jack Marshall 02.08.2012Even great apps need to be discovered. Through neglect or indifference, Apple’s fumbled the ball on making it easy for people to find new apps.

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Second-Screen Super Bowl Was a Letdown
Jack Marshall 02.07.2012Some second-screen Super Bowl experiences proved frustrating and difficult to interact with, and added little to either the game or the ads.

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Worth Reading: Facebook’s Threat to the Open Web
Brian Morrissey 02.02.2012The Web is awash in data, but the move by big players like Facebook and Apple to colonize corners of the ecosystem are a threat to its free movement, warns Federated Media’s John Battelle.

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Forrester Ranks Agencies’ Mobile Capabilities
Jack Marshall 02.02.2012Research firm judges the mobile proficiency of nine top U.S. agencies.

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Mobile Apps Made Easy (and Free)
Jack Marshall 02.01.2012Jay Shapiro, former chairman of WPP’s BLUE Group, hopes his new startup will help bring mobile apps to the masses.

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Creativity in the API Era
Drew Bartkiewicz 01.31.2012The new challenge for digital creativity is figuring out how to use available datasets in innovative, effective ways.

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The Daily After One Year: Some Lessons Learned
Josh Sternberg 01.31.2012The Daily was launched with much fanfare a year ago. It’s been a bumpy ride, but there are hopeful signs for the ambitious digital publishing bet.

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Brands Tap Social Games for Super Bowl Ads
Jack Marshall 01.31.2012Big-name brands are integrating with social gaming apps around this Sunday’s Super Bowl.

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The Super Bowl Goes Second-Screen
Jack Marshall 01.27.2012Get ready for a steady diet of calls to tweet, Facebook, check-in and hashtag during this year’s big game

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Mobile Games Sidestep Banner Ads
Jack Marshall 01.26.2012Startups are now touting mobile in-game ad formats that stray fromt he traditional display formula.





