Search Results for: apps
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End of the App Era?
Brian Morrissey 05.07.2012Publishers’ high hopes for the app era are being dashed, writes Technology Review’s Jason Pontin. It’s time to rethink the approach.
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The Digiday Questionnaire: The Awl’s John Shankman
Saya Weissman 05.07.2012The Awl’s John Shankman answers The Digiday Questionnaire.
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Converting Loyal App Users
Giselle Abramovich 05.07.2012Apps aren’t yet driving much in the way of retail sales, leading some retailers to rethink their approaches.
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Facebookâs a Platform, Not a Publisher
Brian Morrissey 05.04.2012Trying to evaluate Facebook’s ad business in a vacuum is a mistake, according to Deep Focus’ Ian Schafer. Ads are only a small part of its marketing appeal.
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Pretzel Crisps’ Unique Approach to Twitter
Giselle Abramovich 05.02.2012The Snack Factory brand is focused on unique tactics for key social platforms as part of an overarching social strategy.
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Battle of the Digital Brands: Fender vs. Gibson
Josh Sternberg 05.01.2012Which guitar maker goes to 11 in the digital universe? Click through to find out.
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Perry Ellis Reboots E-Commerce Sites
Giselle Abramovich 05.01.2012Michelle Magallon, VP of digital commerce for Perry Ellis International, talks about the company’s move towards being a true omni-channel retailer.
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Smart Stats: TV Budgets Moving to Online Video
Giselle Abramovich 04.30.2012In our latest installment of Smart Stats, industry experts assess TV ad budgets moving to online video, Facebook ad revenue and more.
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Mobile Video Ads Start to Catch
Giselle Abramovich 04.30.2012Mobile video hasn’t caught on as fast as online video has, until now.
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Meet the Guy Who Thinks You Might be a ‘Klouchebag’
Saya Weissman 04.30.2012Tom Scott, creator of new Klouchebag, the standard for Twitter “Asshattery,” talks to Digiday about why striving for social media cred is a waste of time.
