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Short Takes: Jeff Hirsch Joins Underdog Media

Carla Rover 10.03.2011

The former AudienceScience CEO resurfaces as chief executive at Underdog Media, a Santa Barbara, Calif., company that wants to apply the science of direct response display ads to branding.

Audience Targeting Drives Spending Uptick

Melinda Gipson 05.05.2011

A DIGIDAY survey sponsored by Audience Science found widespread use of audience targeting by advertisers — and this is attracting more dollars to display.

Explainer: The AMP

Carla Rover 04.12.2011

We don’t really need another three-letter acronym, but audience management platforms (AMPs) are a popular and important new tool for marketers.

Download: 2010′s Most Compliant Ad Networks

Carla Rover 03.10.2011

The Trust Index, an online media verification and compliance organization, released a report today listing the most compliant ad networks for 2H 2010. The organization measures compliance in domestic and international ad targeting. The most compliant ad networks according to

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