Search Results for: branding

Ad Industry Wants to Rebrand Behavioral Advertising

The ad industry has a new campaign out that wants to recast how people think of targeted advertising, which it’s now presenting as “interest-based” rather than “behavioral.”

Hulu’s Originals Problem

Hulu wants to produce a lot more original programming in 2012. However, it’s core audience still turns to the site for big name TV and movie content, meaning that Hulu needs to become a better programmer.

Web Advertising Needs New Thinking for Brands

For online advertising to really crack brand budgets, it must think of new ways of communicating brand messages, writes AnalyticsDNA’s Young-Bean Song.

Inside The Economist’s Digital Strategy

Social Video Shenanigans

A recent Digiday column on the lack of clarity in the social video sector has generated a ton of response. Richard Spalding, CEO of video seeding firm The 7th Chamber says transparency is sorely lacking in this fledgling sub-industry.

Mobile Display: Still Small Potatoes

Amidst the hype that continues to surround mobile advertising, it’s easy to forget it’s still a very small small market.

Sony’s Virtual World Has a Second Life

Sony believes it has cracked the code on what works and what doesn’t for its virtual/social network PlayStation Home. But doubts persist among gamers and advertisers.

5 Ad Tech Startups to Watch

As much as we like to talk about clutter in the ad tech industry, a few startups are addressing industry needs and raising funds. Here are our picks of startups to watch in 2012.

The Best of Digiday in 2011

Our editors’ favorite stories of the year include looks at trading-desk conflicts, the dearth of tech vendors solving brand problems, Tumblr’s attraction to brands, women in ad tech and more

Yahoo CEO Search Narrows

Yahoo has narrowed down its CEO search to four to five big names. Plus: AOL is having a tough time, and being in charge of a country’s Twitter account. This and more on today’s Reading List.