Search Results for: brands
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Campaign Beat: Facebook for Amplification
Giselle Abramovich 05.14.2012Gap, Dairy Queen, Reebok and Warner Bros. are relying on Facebook to amplify their campaign efforts. But is Facebook becoming too crowded?
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Watch the Digiday Conference
Brian Morrissey 05.14.2012Starting today at 9:30 a.m. EST, Digiday will livestream from its website The Digiday Conference.
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Social ROI Isn’t a Mystery
Giselle Abramovich 05.14.2012Marketing Evolution’s Rex Briggs says people who say social media is not about ROI are wrong.
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Debunking Ad-Tech Myths
Richard Frankel 05.14.2012There are some myths going around about the ad-tech industry, according to RocketFuel’s Richard Frankel. It’s time to set the record straight.
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How to Talk Social Media to Big Wigs
Giselle Abramovich 05.11.2012Wes Crnkovich of ad agency Plan B guides brands on how to talk to top execs about social media in a language they will understand.
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Visa’s Social Strategy Follows Behaviors, Not Platforms
Giselle Abramovich 05.11.2012The company’s “Go World” Olympics campaign is heavy into social media, only the brand isn’t trying to check the boxes of many platforms.
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Editor’s Note: Inside The Confessions
Brian Morrissey 05.11.2012Here’s how Digiday does its Confession series to ensure it’s both honest and responsible.
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The Atlantic Media’s Digital Transformation
Josh Sternberg 05.11.2012The 155-year-old publisher gets half its revenue from digital. Now it wants to prove it can build a new global digital publishing brand from scratch.
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Feedback Loop: Doubting CBS on Social TV
Ben Kunz 05.11.2012Mediassociates’ Ben Kunz on why CBS is cruising for a bruising in social TV. Plus: the guilty pleasure of Confessions.
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Why CMO Tenure is so Short
Giselle Abramovich 05.10.2012The short tenure of CMOs is blamed for all manner of digital media ills. Execs from Visa, Nissan, Ogilvy and Buzzfeed give their thoughts on the cause and effect.
