Search Results for: catalog
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Ad Industry Wants to Rebrand Behavioral Advertising
Brian Morrissey 01.20.2012The ad industry has a new campaign out that wants to recast how people think of targeted advertising, which it’s now presenting as “interest-based” rather than “behavioral.”

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Yahoo’s TV Effort Overshadowed
Mike Shields 01.15.2012Connected TVs were all the rage at the Consumer Electronics show this year, with manufacturers leading the charge. So where does that leave Yahoo TV?

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The Non-Techie Guide to Ad Tech
Brian Morrissey 11.04.2011Lost in the sea of ad-tech acronyms? You are not alone. Now there’s an attempt to re-label the (in)famous landscape slide to clearly define what exactly those categories mean to a publisher that simply wants to make more money off its ad inventory.

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Social Media Skills Can Get You in to College
Saya Weissman 10.17.2011It looks like colleges aren’t just looking at your Facebook page to catch you red-handed; if you are a social media savvy high schooler, it could help your application. Plus: AI gender stereotypes and police brutality at Occupy Wall Street.

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Facebook Wants You to Share Your Story
Saya Weissman 09.23.2011Facebook has announced yet another new feature, timeline. Plus: cell service on NYC subway platforms and Sambery as Zuckerberg.

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Towards an End to Retargeting
Alan Pearlstein 07.13.2011Alan Pearlstein, CEO of CrossPixel, believes that “creepy” retargeting should be on its way out.

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The Cloud
Anne Sherber 05.24.2011Software is moving from the desktop to a remote server, accessible from any device, anywhere. The cloud has arrived. Here’s what you need to know about it.

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More Olds from Break, Fox
Mike Shields 05.23.2011Break Media producing several encores to last year’s popular Fight Club at a Nursing Home video for Fox Home Entertainment timed with Father’s Day.

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Ready for T-commerce?
Corey Kronengold 04.28.2011Consumer behavior is different with tablets than smartphones. Smart marketers need different approaches to drive transactions on different devices.

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Out of the Box: Kognitio’s Cube Killer
Carla Rover 02.17.2011Publishers and brands are having serious data issues. The problem isn’t about where to get it from, because it’s pouring in from all sides. There’s sentiment analysis, social listening, social engagement indexes, even catalogs of data claiming to measure “emotional currency”, among dozens of other, probably quite valid, measures of consumer status.






