• The Non-Techie Guide to Ad Tech

    Lost in the sea of ad-tech acronyms? You are not alone. Now there’s an attempt to re-label the (in)famous landscape slide to clearly define what exactly those categories mean to a publisher that simply wants to make more money off its ad inventory.


  • Social Media Skills Can Get You in to College

    It looks like colleges aren’t just looking at your Facebook page to catch you red-handed; if you are a social media savvy high schooler, it could help your application. Plus: AI gender stereotypes and police brutality at Occupy Wall Street.


  • The Cloud

    Software is moving from the desktop to a remote server, accessible from any device, anywhere. The cloud has arrived. Here’s what you need to know about it.


  • More Olds from Break, Fox

    Break Media producing several encores to last year’s popular Fight Club at a Nursing Home video for Fox Home Entertainment timed with Father’s Day.


  • Ready for T-commerce?

    Consumer behavior is different with tablets than smartphones. Smart marketers need different approaches to drive transactions on different devices.


  • Out of the Box: Kognitio’s Cube Killer

    Publishers and brands are having serious data issues. The problem isn’t about where to get it from, because it’s pouring in from all sides. There’s sentiment analysis, social listening, social engagement indexes, even catalogs of data claiming to measure “emotional currency”, among dozens of other, probably quite valid, measures of consumer status.