Search Results for: comScore
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Forbes Tries a Half-HuffPo
Josh Sternberg 02.08.2012Under Lewis D’Vorkin, Forbes is trying to turn its site into a publishing platform with a mini-militia of content contributors. Will it work?
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Jim Bankoff’s Second Act
Josh Sternberg 02.01.2012The former AOL exec wanted to build a digital media company there based on passion media. Now he’s trying again with Vox Media.
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YouTube Stars Pitch New Movie Chronicle
Mike Shields 01.26.201220th Century Fox has tapped YouTube talent specialist firm Big Frame to produce a series of videos promoting the movie Chronicle.
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Ad-Verification Race Heats Up
Mike Shields 01.24.2012AdSafe would appear to be the third player in the ad verification arena. But CEO Scott Knoll professes not to be concerned.
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Tidying Up the Web
Brian Morrissey 01.24.2012The Web’s awash in a riot of ads, links and content. There’s hope that the Webpage can be rethought to present content and brand advertising more beautifully.
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The Awl’s Unconventional Ad Strategy
Saya Weissman 01.23.2012The Awl is betting on carefully crafted sponsored content that fits its unique editorial voice.
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Infographic: Ladies Love Pinterest
Saya Weissman 01.20.2012Pinterest isn’t quite the new Tumblr; instead its target audience skews older and female.
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ComScore’s Power Play
Mike Shields 01.19.2012Third-party Web measurement ComScore wants to go beyond providing audience data, to inserting itself into every step of the online ad campaign process.
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ComScore: We’ll Never Sell Our Data. Period
Mike Shields 01.18.2012ComScore’s rivals might sell their data on exchanges, but the Internet measurement firm says it will never follow suit.
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Infographic: Tumblr, Pinterest Keep Growing
Saya Weissman 01.18.2012Data shows that Tumblr and Pinterest are gaining users and that these users are spending more time on these sites.
