Search Results for: comScore
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Under ESPN’s Tutelage, Grantland Plows Ahead
Josh Sternberg 04.16.2012Almost a year since its launch, Grantland is establishing itself beyond Bill Simmons’s pet project.
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Everyday Health’s Prescription for Multimedia Success
Josh Sternberg 04.12.2012Not all is gloomy for digital publishers. Everyday Health’s growing fast, and is using digital as a base for expansion into TV.
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Smart Stats: Pinterest Is The Real Deal
Giselle Abramovich 04.10.2012Digital media experts, including Fry’s Kim Williams-Czopek and AKQA’s Scott Symonds, put in context the week’s most interesting stats.
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Publisher Twitter Page Morphs into Billboard
Josh Sternberg 04.10.2012Can there be brand images and messages on Twitter but not in the Twitter stream? Business Insider is experimenting with social landscapes for a liquor brand.
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USA Today Bets on Adaptive Mobile
Josh Sternberg 04.04.2012The newspaper is betting on a mobile strategy that morphs with the device the reader is using.
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Confessions of a Publisher
Josh Sternberg 04.02.2012Digital publishers face major challenges. As part of Digiday’s Confessions series, we spoke with a publisher of a large media network to dish about the industry.
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The Hard Road for the Modern Publisher
Brian Morrissey 03.27.2012Being a publisher in the digital era isn’t easy. But looking to technology as the (only) answer probably isn’t the way to go.
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Three Unique Publisher Apps
Josh Sternberg 03.27.2012Publishers have new ways of reaching readers. We take a look at three publishers with the most innovative apps.
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The Weirdest Ad Networks
Josh Sternberg 03.26.2012Ad networks are important for advertisers and publishers. Besides the big dogs we know, there’s a slew of niche networks targeting specific audiences. Here are five interesting ones.
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Stories of the Week
Brian Morrissey 03.23.2012IgntionOne CEO Will Margiloff riffs on the frayed agency-tech vendor relationship and his picks of the five most interesting stories Digiday published this week.
