Search Results for: content
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Watch the Digiday Conference
Brian Morrissey 05.14.2012Starting today at 9:30 a.m. EST, Digiday will livestream from its website The Digiday Conference.
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Social ROI Isn’t a Mystery
Giselle Abramovich 05.14.2012Marketing Evolution’s Rex Briggs says people who say social media is not about ROI are wrong.
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Debunking Ad-Tech Myths
Richard Frankel 05.14.2012There are some myths going around about the ad-tech industry, according to RocketFuel’s Richard Frankel. It’s time to set the record straight.
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From Punk Rock Drummer to Agency Guy
Saya Weissman 05.14.2012Before Luke Garro started his own agency, he was touring with indie punk bands as a drummer.
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How to Talk Social Media to Big Wigs
Giselle Abramovich 05.11.2012Wes Crnkovich of ad agency Plan B guides brands on how to talk to top execs about social media in a language they will understand.
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Study: Digital Divide Between Consumers, Marketers Persists
The Harrison Group 05.11.2012The Harrison Group finds that publishers are treating mobile devices as just another screen to display content while consumers are using them for recreation.
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The Atlantic Media’s Digital Transformation
Josh Sternberg 05.11.2012The 155-year-old publisher gets half its revenue from digital. Now it wants to prove it can build a new global digital publishing brand from scratch.
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Feedback Loop: Doubting CBS on Social TV
Ben Kunz 05.11.2012Mediassociates’ Ben Kunz on why CBS is cruising for a bruising in social TV. Plus: the guilty pleasure of Confessions.
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Tweets of the Week: Zuck’s Hoodie Speaks
Saya Weissman 05.11.2012Talking hoodies and Twitter prostitution. Check out this week’s top industry tweets.
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Nick Denton: The Banner Ad Era is Closing
Brian Morrissey 05.10.2012Gawker’s created a content unit in its sales department led by former Jalopnik editor Ray Wert.
