Search Results for: cpa
-
The Truth About Audience Targeting
Scott Knoll 08.24.2011Eric Wheeler, the CEO 33Across, argues that retargeting is neither a cureall nor a small part of an online ad strategy.
-
The Video Pricing Schism
Shattuck Groome 08.23.2011Online video will continue to be the story of the haves and the have-nots. The haves, aka premium content providers, will continue to enjoy high pricing. The rest of the market won’t.
-
How Web Ad Attribution is Gamed
Sunil Sharma 08.08.2011The misplaced incentives created by the last-ad attribution is a major threat to programmatic ad buying, argues former Adnetik exec Sunil Sharma,
-
Going Beyond the Last Click
Carla Rover 05.17.2011Recent studies by Microsoft’s Atlas Institute and Tagman highlight the weaknesses of last click attribution models and suggests methods for looking at ROI in true context.
-
The Feed
Saya Weissman 03.31.2011Research confirms the problem of annoying Facebookers, Skittles gets a spokescat, dogs get Foursquare, Jackie Chan is alive no matter what Twitter says, and fireside meat.
-
HypeBusters: Social Media Isn’t Replacing Email
Chris Paradysz 03.15.2011Twitter and Facebook might get all the love, but don’t believe those who claim social media is replacing email.
-
Will CPA Take Off in Mobile?
Anne Sherber 03.06.2011Some publishers are betting on gating their mobile content and forcing users to complete offers in order to unlock it.
-
Sharethrough CEO Dan Greenberg on Socially Intelligent Video
Carla Rover 03.01.2011Social intelligence is more than contextual awareness. It includes an understanding of the impact of various media, by context and audience. Social intelligence has a direct relevance to your brand’s bottom line, as a recent study by Sharethrough and Vizu revealed. Consumers, shown branded videos that respected context and incorporated detailed metrics around audience affinity to certain types of content showed a 110% lift in purchase intent.
