Search Results for: cpc
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Why CPM Should Die
Mike Barbeau 11.21.2011The cornerstone metric for how online ads are bought is leading the industry astray, argues Socialvibe’s Mike Barbeau. Instead, the industry needs to embrace true measures of engagement.
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Translating RTB for China
Carla Rover 11.08.2011Digiday spoke with Yi Shi, CEO of the German firm Avazu that recently opened in Shanghai about the potential of China as an ad-tech player.
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Facebook Fine-tunes Ad Algo
Anne Sherber 10.13.2011Two new reports show surprising growth in the social media sites’ cost-per-click rates. Quarter by quarter fluctuations are signs that Facebook, like Google, is firmly in control of its ad system.
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Where Facebook and Twitter Fall Short
Andy Scott 06.13.2011Social innovation is a great thing, but it isn’t when it comes to making advertising more complicated.
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The Value of the ‘Implicit’ Check-in
Anne Sherber 04.20.2011LocalResponse wants to help businesses find customers who have left clues through social media they’ve visited the establishment.
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The Feed
Saya Weissman 03.31.2011Research confirms the problem of annoying Facebookers, Skittles gets a spokescat, dogs get Foursquare, Jackie Chan is alive no matter what Twitter says, and fireside meat.
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Will CPA Take Off in Mobile?
Anne Sherber 03.06.2011Some publishers are betting on gating their mobile content and forcing users to complete offers in order to unlock it.
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Sharethrough CEO Dan Greenberg on Socially Intelligent Video
Carla Rover 03.01.2011Social intelligence is more than contextual awareness. It includes an understanding of the impact of various media, by context and audience. Social intelligence has a direct relevance to your brand’s bottom line, as a recent study by Sharethrough and Vizu revealed. Consumers, shown branded videos that respected context and incorporated detailed metrics around audience affinity to certain types of content showed a 110% lift in purchase intent.
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Survey: Growing Majority of Marketers Use Mobile
Melinda Gipson 02.25.2011Mobile marketing grows in adoption by marketers and profitability for publishers, says a joint survey by DIGIDAY and Jumptap.
