Search Results for: cpm
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Forbes Tries a Half-HuffPo
Josh Sternberg 02.08.2012Under Lewis D’Vorkin, Forbes is trying to turn its site into a publishing platform with a mini-militia of content contributors. Will it work?
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Programmatic Buying is Coming to Video
Mike Shehan 02.02.2012Some say the dynamics of video mean that it won’t follow display advertising down the programmatic buying route. SpotXchange’s Mike Shehan thinks they’re mistaken.
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Publishers Hope to Cash in on Barcodes
Jack Marshall 01.30.20122D barcodes are increasingly finding their way into print ads. But are there any revenue opportunities for publishers using the technology?
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Publishers Should Embrace Small Ball
Brian White 01.27.2012It’s important for publishers to look for ways to build their ad businesses without necessarily carving out new space for ads.
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RTB Reality Check
George Odysseos 01.26.2012Tribal Fusion’s George Odysseos says that real-time bidding proponents gloss over the fact that it doesn’t always benefit advertisers and publishers.
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Video DSPs Take Hold
Mike Shields 01.25.2012TubeMogul is attracting top brands by providing advertisers full transparency and control when buying video ads across the Web. Should that worry publishers selling video ads via exchanges?
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Publishers Need a House Ad Strategy
Al Silverstein 01.11.2012Sorting out where to sell unsold ad space is just part of the puzzle for publishers. They need to concentrate on how to drive people to popular pages.
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Nick Denton, Media Traditionalist
Digiday Editors 01.09.2012Gawker’s Nick Denton is more of a media traditionalist than you think. Plus: AOL’s Devil ads have fallen off. This and more on today’s Reading List.
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Want to Save Display? Cut Supply
Eric Franchi 01.04.2012With the online ad world awash in impressions, added automation technology can only go so far, argues Undertone’s Eric Franchi. It’s time for more drastic measures.
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A Befuddled Outsider’s View of Ad-Tech Mumbo-Jumbo
Tom Butler 01.03.2012Digiday’s copy editor, who is also a professor of English at a university, describes his experience trying to decipher just what in the world people in advertising technology are talking about.
