Search Results for: cpm
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Facebook’s Achilles’ Heel
Augustine Fou 04.18.2012Facebook’s bound for a blockbuster IPO, but it’s got plenty of weaknesses in its advertising model, according to digital consultant Augistine Fou.
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Will TV Ad Dollars Move to Online Video?
Giselle Abramovich 04.17.2012A common talking point at the Digiday Upfront video event was where the budget for online video will come from: TV or online?
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Everyday Health’s Prescription for Multimedia Success
Josh Sternberg 04.12.2012Not all is gloomy for digital publishers. Everyday Health’s growing fast, and is using digital as a base for expansion into TV.
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The Digiday Dictionary: What It Really Means
Saya Weissman 04.12.2012Digiday wants to help you better understand what people really mean when they use those buzzwords, jargon and acronyms.
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Confessions of a Publisher
Josh Sternberg 04.02.2012Digital publishers face major challenges. As part of Digiday’s Confessions series, we spoke with a publisher of a large media network to dish about the industry.
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Feedback Loop: Googlemeld, Potheads and Ad-Tech Acronyms
Dave Hendricks 03.30.2012LiveIntent’s Dave Hendricks weighs in on his picks from Digiday’s coverage of the digital media industry this week. He also writes a bit in French.
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The Hard Road for the Modern Publisher
Brian Morrissey 03.27.2012Being a publisher in the digital era isn’t easy. But looking to technology as the (only) answer probably isn’t the way to go.
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Why Ad Nets Are a Good Deal for Publishers
Mike Seiman 03.21.2012CPX Interactive’s Mike Seiman talks about the fragmentation in the online advertising marketplace and how it is hurting publishers’ bottom line.
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Digiday Confessions: The Complete Collection
Saya Weissman 03.21.2012See the complete collection of “Confessions” here, including confessions of an agency mobile specialist, a social media expert, a media planner and others.
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Twitter’s Sleepless Adman
Jack Marshall 03.21.2012Adam Bain has the tough job of translating Twitter’s huge audience into a big-time ad business. There’s no rest for the weary.
