Search Results for: data
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Why CMO Tenure is so Short
Giselle Abramovich 05.10.2012The short tenure of CMOs is blamed for all manner of digital media ills. Execs from Visa, Nissan, Ogilvy and Buzzfeed give their thoughts on the cause and effect.
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Don’t Sleep on Google Plus
Josh Sternberg 05.10.2012Google’s social effort is a favorite whipping boy. But media entities like Bravo are hitting their stride on Google Plus.
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Solving Digital Media’s Complexity Issues
Karl Lendenmann 05.09.2012A PulsePoint survey revealed just how challenging the digital media landscape is for agencies, brands and publishers. Here’s how respondents think it can improve.
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Programmatic Buying Needs Math Lessons
Sunil Sharma 05.08.2012Machine-based ad buying has been, to date, rudimentary, according to Infer Systems’ Sunil Sharma. What’s needed is advanced math.
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The Digiday Questionnaire: Vibrant Media’s Cella Irvine
Saya Weissman 05.08.2012Vibrant Media’s CEO Cella Irvine answers the Digiday Questionnaire.
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Confessions of a Social Media Manager
Giselle Abramovich 05.08.2012A social media manager at a retailer speaks out on budget frustrations, obsolete technology platforms and merchandising folks who just don’t get it.
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Facebook Dominates Mobile Social Networking
Jack Marshall 05.08.2012Competing social services don’t even come close to Facebook’s mobile audience and engagement levels.
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Inside The New York Times’ Skunkworks
Josh Sternberg 05.08.2012Is the future of media in research and development? Digiday takes a peek into the New York Times’s R&D Labs.
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Battle of the Digital Brands: Pizza Hut vs. Dominos
Josh Sternberg 05.07.2012This week’s Battle of the Digital Brands: Pizza Hut vs. Dominos. Which one is the pizza king?
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Brand Execs on Their Big Challenges in Digital
Giselle Abramovich 05.07.2012Kimberly Clark, Nissan, Sears and other marketing executives explain the hurdles to faster adoption of digital marketing.
