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bob@tigerandrat.com 12.07.2011

Digiday — The Authority on Digital Media, Marketing and Advertising. Digiday is a media company and community for professionals who work in the digital media, marketing and advertising industry. Our mission is to connect the industry with insightful analysis and perspective, as well as

Can M&A Solve Ad Tech Fragmentation?

Brian Morrissey 09.26.2011

Recent merger activity, including Mediabank combining with Donovan, points to an ad tech system that’s dangerously fragmented and in need of rationalization, both with fewer companies and more cooperation.

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