• Tumblr Bets on Big-Name Publishers

    Twitter used its entree with celebrities — hello @aplusk and @oprah! — to build a tech platform into a media juggernaut. Tumblr is hoping to do the same, only it’s banking on old-school media properties to popularize its platform and create the kind


  • Real Names No More

    Google Plus is finally reversing its strict real-name policy. Plus: the Zuck is getting used to his celeb status, and more in The Feed.


  • The End of the Like Era

    Too many brands on Facebook are simply piling up likes without paying enough attention to new opportunities to get their messages to like-minded consumers on Facebook, according to 140 Proof’s Jon Elvekrog.


  • Why Fred Soured on YouTube

    Collective Group, the production team behind the hugely popular YouTube star Fred, is turning to Blip.tv for bigger distribution and a broader ad sales footprint. What does that say about YouTube’s sales ability?