Search Results for: facebook
-
Campaign Beat: Facebook for Amplification
Giselle Abramovich 05.14.2012Gap, Dairy Queen, Reebok and Warner Bros. are relying on Facebook to amplify their campaign efforts. But is Facebook becoming too crowded?
-
Inside Overstock’s Social Strategy
Giselle Abramovich 05.14.2012Although Overstock is doing a lot in social media, the company’s president says that Overstock is still figuring the space out.
-
How to Talk Social Media to Big Wigs
Giselle Abramovich 05.11.2012Wes Crnkovich of ad agency Plan B guides brands on how to talk to top execs about social media in a language they will understand.
-
Visa’s Social Strategy Follows Behaviors, Not Platforms
Giselle Abramovich 05.11.2012The company’s “Go World” Olympics campaign is heavy into social media, only the brand isn’t trying to check the boxes of many platforms.
-
Feedback Loop: Doubting CBS on Social TV
Ben Kunz 05.11.2012Mediassociates’ Ben Kunz on why CBS is cruising for a bruising in social TV. Plus: the guilty pleasure of Confessions.
-
Nick Denton: The Banner Ad Era is Closing
Brian Morrissey 05.10.2012Gawker’s created a content unit in its sales department led by former Jalopnik editor Ray Wert.
-
The Filter: Can The Oracle of Omaha Save Newspapers?
Josh Sternberg 05.10.2012In this week’s Filter, Warren Buffett may buy newspapers, the Valley loves itself, Facebook social readers have issues and the Washington Post isn’t looking so good.
-
Don’t Sleep on Google Plus
Josh Sternberg 05.10.2012Google’s social effort is a favorite whipping boy. But media entities like Bravo are hitting their stride on Google Plus.
-
CBS Goes Solo in Social TV
Josh Sternberg 05.09.2012The network is betting on its social-TV destination in order to own the social conversation around its programming.
-
Solving Digital Media’s Complexity Issues
Karl Lendenmann 05.09.2012A PulsePoint survey revealed just how challenging the digital media landscape is for agencies, brands and publishers. Here’s how respondents think it can improve.
