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Publicis and The Trade Desk settle their dispute, but tell no one why
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    1520 Results for ‘focus group model’
  • The Business of AI

    How The Times is using AI to model synthetic focus groups from human audiences

    November 4, 2025
  • Member Exclusive

    Future of TV Briefing: How focus groups and media mix models can help incrementality-seeking CTV advertisers

    December 11, 2024
  • Evolving Agencies

    The agency holdcos have an AI story, but not an AI business model

    March 2, 2026
  • The Programmatic Publisher

    How The Arena Group is rewriting its commercial playbook for the zero-click era

    December 11, 2025
  • The Business of AI

    News UK turns The Times’ first-party data into synthetic audiences for advertisers 

    April 27, 2026
  • Member Exclusive

    Future of TV Briefing: How Netflix is shaking up the upfront deal model

    March 18, 2026
  • The Business of AI

    AI is reshaping Omnicom’s workflow. Its revenue model may be next

    July 16, 2025
  • Publishing in the Platform Era

    Layoffs hit LADbible Group’s social video team amid slower user-generated content growth

    March 11, 2026
  • AI Revenue Generation

    Arena Group, BuzzFeed, USA Today Co, Vox Media join RSL’s AI content licensing efforts

    November 26, 2025
  • The Business of AI

    Is AI undermining agencies’ client relationships or reinforcing agencies’ roles?

    August 26, 2025
  • The Programmatic Marketer

    The Trade Desk shakes up Identity Alliance payouts, with a new focus on incrementality

    March 31, 2026
  • AI Revenue Generation

    ‘One of our core areas’: Ahead of global agency review, Coca-Cola’s CFO focuses on data matching

    June 5, 2026
  • The Creator Economy

    How creator talent agencies are evolving into multi-platform operators

    March 4, 2026
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