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Publicis and The Trade Desk settle their dispute, but tell no one why
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1520
Results for ‘focus group model’
The Business of AI
How The Times is using AI to model synthetic focus groups from human audiences
November 4, 2025
Member Exclusive
Future of TV Briefing: How focus groups and media mix models can help incrementality-seeking CTV advertisers
December 11, 2024
Evolving Agencies
The agency holdcos have an AI story, but not an AI business model
March 2, 2026
The Programmatic Publisher
How The Arena Group is rewriting its commercial playbook for the zero-click era
December 11, 2025
The Business of AI
News UK turns The Times’ first-party data into synthetic audiences for advertisers
April 27, 2026
Member Exclusive
Future of TV Briefing: How Netflix is shaking up the upfront deal model
March 18, 2026
The Business of AI
AI is reshaping Omnicom’s workflow. Its revenue model may be next
July 16, 2025
Publishing in the Platform Era
Layoffs hit LADbible Group’s social video team amid slower user-generated content growth
March 11, 2026
AI Revenue Generation
Arena Group, BuzzFeed, USA Today Co, Vox Media join RSL’s AI content licensing efforts
November 26, 2025
The Business of AI
Is AI undermining agencies’ client relationships or reinforcing agencies’ roles?
August 26, 2025
The Programmatic Marketer
The Trade Desk shakes up Identity Alliance payouts, with a new focus on incrementality
March 31, 2026
AI Revenue Generation
‘One of our core areas’: Ahead of global agency review, Coca-Cola’s CFO focuses on data matching
June 5, 2026
The Creator Economy
How creator talent agencies are evolving into multi-platform operators
March 4, 2026
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