Search Results for: greystripe
-
5Qs: National Public Media’s Bryan Moffett
Digiday Editors 04.26.2011The half-decade veteran of digital strategy at National Public Media shares his views on the issues brands and publishers are facing along with his views on the mobile network consolidation.
-
More Mobile Ad Consolidation?
Digiday Editors 04.26.2011Valueclick’s $70 million purchase of Greystripe is another step toward winnowing the number of mobile networks and ad technology providers.
-
The Signal: ValueClick’s Mobile Play
Digiday Editors 04.25.2011Ad net giant ValueClick is moving into mobile with its $75 million purchase of Greystripe. Plus: Is the Nook a full-fledged tablet now? AT&T’s got a pricey cell booster. The white iPhone 4 is here.
-
Movie Marketing 2.0?
Michael Stroud 04.18.201120th Century Fox’s Rio promotion with Rovio could become a model for how studios build anticipation for film franchises and then keep them fresh in consumers’ minds.
-
5 Hurdles to Mobile Geotargeting
Digiday Editors 04.08.2011Geotargeting users is the holy grail of mobile marketing. Here are the tope hurdles that remain before its an everyday reality.
