Search Results for: iPhone
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Second-Screen Super Bowl Was a Letdown
Jack Marshall 02.07.2012Some second-screen Super Bowl experiences proved frustrating and difficult to interact with, and added little to either the game or the ads.
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The Super Bowl Goes Second-Screen
Jack Marshall 01.27.2012Get ready for a steady diet of calls to tweet, Facebook, check-in and hashtag during this year’s big game
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Lego Partners with DC on Mobile App
Mike Shields 01.18.2012DC Entertainment has partnered with Lego to roll out an iPad/iPhone app featuring original co-branded content aimed at kids.
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Lies, Damn Lies, Ad Industry Growth Forecasts
Jack Marshall 01.18.2012The digital media industry is preoccupied with ad spend forecasts and predictions, despite the fact they’re often entirely inaccurate.
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Yahoo’s TV Effort Overshadowed
Mike Shields 01.15.2012Connected TVs were all the rage at the Consumer Electronics show this year, with manufacturers leading the charge. So where does that leave Yahoo TV?
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Agency Execs at CES: Prep for Screens Galore
Brian Morrissey 01.13.2012MEC’s Adam Shlachter, Digitas’ Dave Marsey, Wood Witt Dealy’s Harry Woods and iCrossing’s Roger Wood on the explosion of next-generation screen tech on display at CES.
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Maybe TV Doesn’t Need Apps
Mike Shields 01.12.2012Every TV manufacturer seems to be betting that consumers want apps on their TVs. But why are we so convinced that apps will displace cable programming guides as the key way people navigate television?
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Worth Reading: Mobile Shoppers More Valuable
Jack Marshall 01.12.2012According to Fab.com CEO Jason Goldberg, mobile users are twice as likely to buy from the shopping service as those on the desktop.
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CES Diary: 3D Hype Starts to Fade
Mike Shields 01.12.2012At day two of the Consumer Electronics Show, 3D TV gets a reality check, gestures are the new remote, and innovation is missing.
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Ad Tech in 2012: Cutting Fat
Brian Morrissey 12.20.2011The venture-fueled good times for advertising technology providers should continue in 2012, but some players will feel the pinch as the industry moves to cater more to brands.
