Search Results for: kindle
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Why The Weather Channel Separates Tablet and Mobile
Jack Marshall 03.05.2012The company’s vp of mobile says it values and approaches the channels very differently.
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The Weather Channel Bridges the Mobile Gap
Jack Marshall 02.24.2012The publisher now gets more traffic via mobile than desktop devices, making it imperative to find an ad strategy that matches this shift.
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Kindle Fire Drives Android Tablet Growth
Jack Marshall 01.31.2012It’s under three months old, but the Kindle Fire already accounts for around a third of app usage on Android tablets.
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Tablet Market Doubled Over the Holidays
Jack Marshall 01.23.2012Sales of tablets and e-readers surged over the holidays. Almost a fifth of U.S. adults now own one, according to research by Pew.
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Mobile Execs on 2012: Bet on Facebook and Video, Not NFC
Jack Marshall 12.22.2011Mobile media insiders expect 2012 to bring a maturing of the tablet market, an influx of video content, and a fizzling of near-field communications hype.
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Facebook’s Adwords Move
Digiday Editors 12.21.2011Facebook will be including sponsored stories into your News Feed. Plus: NBC to stream the Superbowl live on the Web, and Kindle Fire ad impressions are growing quickly. This and more on today’s Reading List.
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2012: The Year Mobile Grows Up
Jack Marshall 12.20.2011The media industry has been talking about the potential of the mobile channel for years, but 2012 will see the channel take large steps to finally living up to the hype.
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Reading List: Facebook and Twitter to Save Web Ads
Digiday Editors 11.22.2011Facebook and Twitter are trying to save Web ads, big data is hot and VC funding not as bubbly as it seems. These stories and more on today’s Reading List.
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Short Takes: Tablets Heading for the Mainstream
Jack Marshall 11.21.2011Over a third of U.S. Internet users will be accessing online content through a tablet device by 2014, according to eMarketer.
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Reading List: AOL’s Management Shuffle
Digiday Editors 11.18.2011One-time Yahoo exec Brad Garlinghouse is leaving his role as president of applications and commerce at AOL. Plus: Amazon’s stealth Kindle marketing, and AP staffers get in trouble for tweeting breaking news. This and more on today’s Reading List.
