Search Results for: marketing
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Why Online Data Isn’t Enough
Brian Morrissey 02.07.2012Acxiom’s Nada Stirratt sees offline data as a way to verify the good from the bad in the reams of online data being collected today.
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Why Publishers Are Betting on Sponsored Posts
Josh Sternberg 02.07.2012Digital media upstarts like The Huffington Post and Gawker are putting advertiser content next to editorial. Here’s why.
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Meet the Enemies of Digital Media Innovation
Brian Morrissey 02.06.2012There is all manner of blame to go around for why there’s not more innovation in digital media. Here are some likely suspects.
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Device Fingerprinting Finally Arrives
Jack Marshall 02.02.2012Device fingerprinting for online ad purposes has been talked about for years, but vendors say they’re now fully deployed with multiple clients.
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Forrester Ranks Agencies’ Mobile Capabilities
Jack Marshall 02.02.2012Research firm judges the mobile proficiency of nine top U.S. agencies.
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VivaKi’s Hecht: Many Intermediaries Won’t Last
Brian Morrissey 02.01.2012VivaKi Nerve Center head Curt Hecht believe technology is linking together buyers and sellers closer than ever. That’s bad news if you’re a go-between.
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Media Must Gird for Automation Fallout
Peter Horan 02.01.2012Automation is about to roll over the media industry like a tsunami, leaving plenty of destruction in its wake according to Peter Horan.
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Publishers Hope to Cash in on Barcodes
Jack Marshall 01.30.20122D barcodes are increasingly finding their way into print ads. But are there any revenue opportunities for publishers using the technology?
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Counterpoint to Google: Open Isn’t Neutral
Brian Morrissey 01.26.2012According to Mediabank CEO Bill Wise, Google’s ad tech system is open but it can’t truly be neutral when Google has so many conflicts of interest.
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Yahoo Taps Offline Data for Campaign Ads
Mike Shields 01.26.2012Yahoo believes its combination of online and offline data will prove a powerful targeting combination for political advertisers. That is, as long as the politicians start spending more online.
