Search Results for: marketing
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Inside Overstock’s Social Strategy
Giselle Abramovich 05.14.2012Although Overstock is doing a lot in social media, the company’s president says that Overstock is still figuring the space out.
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Debunking Ad-Tech Myths
Richard Frankel 05.14.2012There are some myths going around about the ad-tech industry, according to RocketFuel’s Richard Frankel. It’s time to set the record straight.
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From Punk Rock Drummer to Agency Guy
Saya Weissman 05.14.2012Before Luke Garro started his own agency, he was touring with indie punk bands as a drummer.
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How to Talk Social Media to Big Wigs
Giselle Abramovich 05.11.2012Wes Crnkovich of ad agency Plan B guides brands on how to talk to top execs about social media in a language they will understand.
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Visa’s Social Strategy Follows Behaviors, Not Platforms
Giselle Abramovich 05.11.2012The company’s “Go World” Olympics campaign is heavy into social media, only the brand isn’t trying to check the boxes of many platforms.
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Tweets of the Week: Zuck’s Hoodie Speaks
Saya Weissman 05.11.2012Talking hoodies and Twitter prostitution. Check out this week’s top industry tweets.
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Nick Denton: The Banner Ad Era is Closing
Brian Morrissey 05.10.2012Gawker’s created a content unit in its sales department led by former Jalopnik editor Ray Wert.
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Why CMO Tenure is so Short
Giselle Abramovich 05.10.2012The short tenure of CMOs is blamed for all manner of digital media ills. Execs from Visa, Nissan, Ogilvy and Buzzfeed give their thoughts on the cause and effect.
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The Age of Procurement
Brian Morrissey 05.10.2012The ANA finds that clients are mostly turning to their procurement departments to set agency fees. That’s unlikely to change anytime soon.
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@dmbrags: Did I Mention My MBA?
Saya Weissman 05.10.2012Once again, modesty proves to be a virtue that many in the industry lack. Check out this week’s top digital media brags
