Search Results for: measurement
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Forrester Ranks Agencies’ Mobile Capabilities
Jack Marshall 02.02.2012Research firm judges the mobile proficiency of nine top U.S. agencies.
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Ad-Verification Race Heats Up
Mike Shields 01.24.2012AdSafe would appear to be the third player in the ad verification arena. But CEO Scott Knoll professes not to be concerned.
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ComScore’s Power Play
Mike Shields 01.19.2012Third-party Web measurement ComScore wants to go beyond providing audience data, to inserting itself into every step of the online ad campaign process.
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ComScore: We’ll Never Sell Our Data. Period
Mike Shields 01.18.2012ComScore’s rivals might sell their data on exchanges, but the Internet measurement firm says it will never follow suit.
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Web Advertising Needs New Thinking for Brands
Young-Bean Song 01.17.2012For online advertising to really crack brand budgets, it must think of new ways of communicating brand messages, writes AnalyticsDNA’s Young-Bean Song.
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Social TV Apps Woo Brands
Jack Marshall 01.13.2012As the audiences of second-screen and social TV services begin to grow, so too do the opportunities they present brands and agencies.
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Can Reddit Turn Its Popularity into a Big Business?
Josh Sternberg 01.11.2012Reddit is busting out as a true Web phenomenon. But can the social news-sharing site get advertisers to overlook its rough edges?
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Publishers Need a House Ad Strategy
Al Silverstein 01.11.2012Sorting out where to sell unsold ad space is just part of the puzzle for publishers. They need to concentrate on how to drive people to popular pages.
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Mobile Display: Still Small Potatoes
Jack Marshall 01.08.2012Amidst the hype that continues to surround mobile advertising, it’s easy to forget it’s still a very small small market.
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Good Luck With Three-Screen Metrics
Mike Shields 01.06.2012It feels like digital buyers and sellers are constantly complaining about the lack of reliable three-screen measurements. And it feels like the industry’s top research companies have been promising to address this issue forever.
