Search Results for: measurement
-
Social Media Redefines Marketing
Ragy Thomas 03.13.2012Don’t get lost in the bells and whistles of social media. Its impact on marketing is far deeper than the latest hot app. In fact it’s changing what we consider marketing, according to Sprinklr’s Ragy Thomas.
-
The Last-Click Attribution Dilemma
David Hahn 03.09.2012It’s time advertisers leave last click behind and do more sophisticated measurement of their digital marketing, according to AdSafe’s David Hahn.
-
Highlights of the Week
Jason Krebs 03.02.2012Tremor Video’s Jason Krebs chooses the stories from Digiday he liked the most — and the ones he thought missed.
-
Why Brands Struggle With Web Ads
Giselle Abramovich 03.02.2012Recent moves made by CPG giant Unilever highlight the need for better metrics and standards in online display advertising.
-
Ready or Not, Web Video Gets an Upfront
Erika Schnitzer 02.24.2012Colin Kinsella, CEO of Digitas North America, believes the Web can learn a thing or two from the TV ad-buying process.
-
Agencies Must Embrace Performance Pricing
Jason Wadler 02.14.2012Agencies talk about pay for performance but usually don’t walk the talk. This is a mistake, according to Leapfrog’s Jason Wadler.
-
Google Pays Users for Browsing Data
Jack Marshall 02.10.2012Ad giant will pay users up to $25 a year for access to behavioral data collected directly from their browser.
-
Publishers Need To Go On Audience Offensive
Brad Herman 02.07.2012Brad Herman of Videology says that Web publishers need to get more sophisticated about selling audiences on their own sites, just a advertisers have gotten more sophisticated about buying them.
-
Forrester Ranks Agencies’ Mobile Capabilities
Jack Marshall 02.02.2012Research firm judges the mobile proficiency of nine top U.S. agencies.
-
Ad-Verification Race Heats Up
Mike Shields 01.24.2012AdSafe would appear to be the third player in the ad verification arena. But CEO Scott Knoll professes not to be concerned.
