Search Results for: metrics
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Forbes Tries a Half-HuffPo
Josh Sternberg 02.08.2012Under Lewis D’Vorkin, Forbes is trying to turn its site into a publishing platform with a mini-militia of content contributors. Will it work?
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Publishers Need To Go On Audience Offensive
Brad Herman 02.07.2012Brad Herman of Videology says that Web publishers need to get more sophisticated about selling audiences on their own sites, just a advertisers have gotten more sophisticated about buying them.
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Publishers Hope to Cash in on Barcodes
Jack Marshall 01.30.20122D barcodes are increasingly finding their way into print ads. But are there any revenue opportunities for publishers using the technology?
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Google: Calling Our Ad System Closed is ‘Ridiculous’
Brian Morrissey 01.25.2012Google display ad czar Neal Mohan isn’t buying the closed label some rivals pin on Google’s sprawling ad-tech system.
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ComScore’s Power Play
Mike Shields 01.19.2012Third-party Web measurement ComScore wants to go beyond providing audience data, to inserting itself into every step of the online ad campaign process.
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Web Advertising Needs New Thinking for Brands
Young-Bean Song 01.17.2012For online advertising to really crack brand budgets, it must think of new ways of communicating brand messages, writes AnalyticsDNA’s Young-Bean Song.
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Social TV Apps Woo Brands
Jack Marshall 01.13.2012As the audiences of second-screen and social TV services begin to grow, so too do the opportunities they present brands and agencies.
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Are Non-English Sites an Exchange Problem?
Brian Morrissey 01.12.2012A new analysis shows that one in 10 sites selling via ad exchanges doesn’t publish in English.
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Digital Brand Advertising to Pass DR in 2012
Vizu Branded Content 01.12.2012Respondents to Digiday’s Vizu-sponsored State of the Industry Survey forecasts that brand advertising will be nearly 60 percent of their digital spend in 2012.
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Mobile Display: Still Small Potatoes
Jack Marshall 01.08.2012Amidst the hype that continues to surround mobile advertising, it’s easy to forget it’s still a very small small market.
