Search Results for: metrics
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Why CMOs Need to Experiment
Giselle Abramovich 05.08.2012Thirty-year marketing veteran and former Samsung CMO Steven Cook talks about social media being about more than just ROI and says that brands that don’t see it that way are missing the point.
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Consumer Focus Is Lost in Ad-Tech Complexity
Karl Lendenmann 05.08.2012Marketers, agencies and publishers are trying to master the art of engagement in a new digital media world.
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Better Agile Than Smart
Peter Horan 05.07.2012In digital media, it’s time to update the saying “better lucky than good,” according to Peter Horan. Today it’s all about speed and nimbleness.
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Feedback Loop: ‘The Pitch,’ Perry Ellis, Agency Conflicts
Chris Kuenne 05.04.2012Rosetta’s Chris Kuenne thinks the combined effects of social, mobile and commerce technology are opening up new commerce opportunities.
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Tumblr’s Big Brand Bet
Josh Sternberg 05.03.2012Tumblr’s big and it’s getting bigger. It’s now ready to run advertising, only it doesn’t want to be part of the overall Internet ad system.
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Publishers: Facebook is Your New Ad Role Model
Brian White 05.01.2012In Facebook’s success lies clues of the direction publishers need to go in order to thrive in digital media, according to Vibrant’s Brian White.
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Feedback Loop: Big Data, ESPN Across Platforms and P&G’s Digital
Yaron Galai 04.27.2012Yaron Galai of Outbrain thinks publishers should lean on data more, ESPN is a model for a cross-platform approach and display advertising stinks.
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Why David Kenny Forecasts Mobile as Weather’s Future
Josh Sternberg 04.24.2012David Kenny, CEO of The Weather Channel, gave Digiday insights into The Weather Channel’s digital strategy.
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Publishing in the Big Data Era
Josh Sternberg 04.24.2012Sachin Kamdar, CEO of social analytics company Parse.ly, talks to Digiday about how publishers can benefit by digging into the data to drive engagement with readers.
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Will the Web Ever Crack Brand Budgets?
Brian Morrissey 04.20.2012There’s an assumption that eventually brand advertising will move online. Maybe that’s not the case, argues VC Jerry Neumann.
