Search Results for: mobile
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Apple’s Got an App Discovery Problem
Jack Marshall 02.08.2012Even great apps need to be discovered. Through neglect or indifference, Apple’s fumbled the ball on making it easy for people to find new apps.
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How Will Digital Media Evolve?
Deloitte and The Harrison Group 02.08.2012Share your opinions about your industry and the current state of digital content consumption, as well as your projections for the future.
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Second-Screen Super Bowl Was a Letdown
Jack Marshall 02.07.2012Some second-screen Super Bowl experiences proved frustrating and difficult to interact with, and added little to either the game or the ads.
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Facebook Plans to Finally Run Mobile Ads
Jack Marshall 02.02.2012New rich-media ad formats will run across the social network’s mobile and desktop properties, according to an agency briefed on the offering.
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Device Fingerprinting Finally Arrives
Jack Marshall 02.02.2012Device fingerprinting for online ad purposes has been talked about for years, but vendors say they’re now fully deployed with multiple clients.
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Forrester Ranks Agencies’ Mobile Capabilities
Jack Marshall 02.02.2012Research firm judges the mobile proficiency of nine top U.S. agencies.
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5 Most Interesting Advertising Parts of Facebook’s IPO Filing
Brian Morrissey 02.01.2012Facebook’s stock filing is out. Here are some interesting tidbits about its ad business, which is big but could be much bigger.
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Mobile Apps Made Easy (and Free)
Jack Marshall 02.01.2012Jay Shapiro, former chairman of WPP’s BLUE Group, hopes his new startup will help bring mobile apps to the masses.
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Creativity in the API Era
Drew Bartkiewicz 01.31.2012The new challenge for digital creativity is figuring out how to use available datasets in innovative, effective ways.
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Brands Tap Social Games for Super Bowl Ads
Jack Marshall 01.31.2012Big-name brands are integrating with social gaming apps around this Sunday’s Super Bowl.
