Search Results for: mobile
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The Atlantic Media’s Digital Transformation
Josh Sternberg 05.11.2012The 155-year-old publisher gets half its revenue from digital. Now it wants to prove it can build a new global digital publishing brand from scratch.
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Nick Denton: The Banner Ad Era is Closing
Brian Morrissey 05.10.2012Gawker’s created a content unit in its sales department led by former Jalopnik editor Ray Wert.
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Publishers Get on Responsive Design Bandwagon
Jack Marshall 05.10.2012Major publishers are turning their backs on apps and instead investing in websites that automatically adapt to a range of different devices.
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Solving Digital Media’s Complexity Issues
Karl Lendenmann 05.09.2012A PulsePoint survey revealed just how challenging the digital media landscape is for agencies, brands and publishers. Here’s how respondents think it can improve.
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Mobile Payments Come of Age
Giselle Abramovich 05.09.2012PayPal’s Martin Herbst says that the fact that a consumer paid for a Ferrari via mobile illustrates that mobile payments aren’t a thing of the future. They are here, now.
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Pandora’s Mobile Revenue Gap
Brian Morrissey 05.08.2012Users of the music service spend 70 percent of their listening hours in mobile; Pandora pulls in 42 percent of its revenue there.
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Programmatic Buying Needs Math Lessons
Sunil Sharma 05.08.2012Machine-based ad buying has been, to date, rudimentary, according to Infer Systems’ Sunil Sharma. What’s needed is advanced math.
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The Digiday Questionnaire: Vibrant Media’s Cella Irvine
Saya Weissman 05.08.2012Vibrant Media’s CEO Cella Irvine answers the Digiday Questionnaire.
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Why CMOs Need to Experiment
Giselle Abramovich 05.08.2012Thirty-year marketing veteran and former Samsung CMO Steven Cook talks about social media being about more than just ROI and says that brands that don’t see it that way are missing the point.
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Facebook Dominates Mobile Social Networking
Jack Marshall 05.08.2012Competing social services don’t even come close to Facebook’s mobile audience and engagement levels.
