The shift to programmatic buying is all the rage. But ad exchanges, a key cog in the system, are stuffed with ads of questionable quality, many of which are never seen by consumers at all. 
The second screen is more disruptive than complimentary to TV ads, in-app analytics firm Flurry suggests.
Even great apps need to be discovered. Through neglect or indifference, Apple’s fumbled the ball on making it easy for people to find new apps.
Share your opinions about your industry and the current state of digital content consumption, as well as your projections for the future.
10 Pinners to follow on Pinterest, Twitter addiction and more in The Feed.
It’s a rite of passage for a hot Silicon Valley company to file for a blockbuster IPO only to be greeted with a chorus of naysayers. Facebook is no different.
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