Search Results for: newspapers
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TV, Web Break from Slumping Ad Market
Brian Morrissey 01.24.2012TV and Internet advertising continue to grab share in an ad market that’s slumped substantially in the last five years.
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Tumblr Bets on Big-Name Publishers
Josh Sternberg 12.20.2011Twitter used its entree with celebrities — hello @aplusk and @oprah! — to build a tech platform into a media juggernaut. Tumblr is hoping to do the same, only it’s banking on old-school media properties to popularize its platform and create the kind
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Why Bleacher Report Bets on Video
Mike Shields 12.06.2011Bleacher Report, a sports blogging platform launched in 2008, has quickly gained a huge audience by nurturing a network of unpaid contributors. That will change as it moves into video, per CEO Brian Grey.
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Why CPM Should Die
Mike Barbeau 11.21.2011The cornerstone metric for how online ads are bought is leading the industry astray, argues Socialvibe’s Mike Barbeau. Instead, the industry needs to embrace true measures of engagement.
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Publishers Wary of Facebook Editions
Mike Shields 11.21.2011Facebook declared a new era a few months ago during its f8 conference, an era in which users would turn to social media to “Read, Watch, and Listen.” So far, most big publishers are waiting and seeing, fearful of Facebook becoming too powerful, or worse — just like AOL.
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Kindle Fire Threatens Apple’s Tablet Dominance
Jack Marshall 11.17.2011Apple continues to dominate the tablet market, but Amazon’s aggressive push with the Kindle Fire could finally wrestle some market share from Cupertino, to the benefit of both publishers and marketers.
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DBG Doubles Down on Syndication
Mike Shields 10.12.2011The Web video company looks to add more premium video inventory to its roster, while gradually moving away from the network model.
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Digital and TV Win In A Shaky Economy
Mike Shields 10.11.2011As MagnaGlobal revises its media spending forecast for 2012 downward, TV and the Internet remain bright spots.
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Google Goes After Newspapers Again
Mike Shields 10.04.2011The company plans to roll out a new search ad product designed to reproduce the Sunday supplement, one of several new ad placements in the works.
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Does the Web Need a Community Newspaper?
Anne Sherber 10.03.2011Nicholas White wants The Daily Dot to publish news about the Internet that even people without engineering degrees will want to read.
