Search Results for: operative
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Consolidation Won’t Solve Ad-Tech Complexity
Carla Rover 01.25.2012Operative CEO Mike Leo doesn’t think the rallying cry to get rid of ad-tech clutter should focus on consolidation as a solution. Instead, there’s a need for truly neutral platforms.
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Politicians Timid When it Comes to the Web
Ed Montes 11.30.2011Ed Montes, CEO of Adnetik, argues that the field of 2012 Presidential candidates, as well as everyone else in Washington D.C. seeking office next year, is missing out on a huge targeting opportunity if they don’t funnel more ad dollars to the Web.
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UK Still Coming Down on Social Media
Saya Weissman 08.30.2011While the U.K. government isn’t talking about a total ban anymore, it is still discussing limiting social media activity during public disturbances like the recent riots.
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Dave Morgan on Why the Web Comes Up Short
Brian Morrissey 05.31.2011The founder of behavioral-targeting firm Tacoda thinks the the ad industry has gone overboard in its quest to find specific audiences. He also thinks publishers would be wise to take notes on how a company like Zynga built such a powerful business model.
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Coke Inches into Foursquare Territory
Carla Rover 05.10.2011Coke joins with telco O2 in the launch of one of the UK’s first mobile proximity marketing campaigns for a major retailer.
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Worth Reading: Breaking Bin Laden
Brian Morrissey 05.09.2011Social media optimization firm Social Flow crunched the numbers on how news of Bin Laden’s death spread through Twitter. It found influence is much more random that often presented.
