Search Results for: pharma
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Meet the HBO of The Internet
Mike Shields 01.03.2012The Culver City, Calif.-based Maker Studios is quietly looking to define Web entertainment, yet its aspirations are high. The company only wants to be the HBO of the Internet.
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How to Solve the Media Mix Mystery
Mike Shields 11.10.2011According to Brand.net CEO Elizabeth Blair, advertisers are being urged to keep money on TV — and off the Web — by their own media mix modeling tools. But social media has helped open the eyes of a lot of CMOs, who were previously burned by the Internet.
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Has your company clearly identified your best customers?
Acxiom Branded Content 10.30.2011Engaging savvy consumers is the challenge du jour for today’s marketing leaders. But, sometimes, it’s finding out what you don’t know that helps you grow. For the next two weeks, Acxiom will share the top 10 questions every digital marketer should consider as benchmarks of their marketing maturity. We’ll offer some answers from industry thought-leaders, and let you share your thoughts for a chance to win a VIP invitation to our Data Marketing Summit in Deer Valley. Tackling today’s question is Richy Glassberg, COO of Medhelp.org.
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Yahoo Finance Looks For Its Voice
Mike Shields 10.27.2011Yahoo Finance has been a traffic powerhouse for Yahoo for years. But it hasn’t gotten the attention bestowed upon siblings like Yahoo News and Yahoo Sports. Chris Hunter, senior director of the property, discussed an enduring bright spot for Yahoo.
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Hatchery’s Yao-Hui Huang Has Tough Love for Tech Startups
Anne Sherber 10.20.2011Yao-Hui Huang is an entrepreneur at heart who has built the Hatchery into a cross between American Idol and matchmaker for tech startups.
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FYI: It’s the ROI
Andrew Lerner 08.29.2011Ad verification, and whether or not it can be done effectively at scale on the Web, has been a hot topic of late among Digiday contributors. Now, Andrew Lerner, CEO, Trust Metrics is weighing in.
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Mobile Users Are Often Immobile
Anne Sherber 08.12.2011New research suggests that mobile marketing is reaching a big chunk of consumers not when they’re on the go, but at home on the couch.
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The Shifting Digital Media Economy
Carla Rover 08.10.2011Brian Wieser, CMO of Simulmedia, believes that one of the biggest stories in the history of the American economy is the growth of online advertising.
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Pharma’s Stuck in Web’s Waiting Room
Mike Shields 06.27.2011Frustration is building among heath and medical Web publishers and brands about the lack of FDA guidelines regarding online advertising. Meanwhile, major pharma advertisers are seeking help from Facebook, with some resistance.
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The Supremes Debate Pharma Data Case
Carla Rover 04.27.2011The Supreme Court heard arguments in Vermont vs. IMS Health, a case which may once and for all legalize the virtually uninhibited use of anonymous user data and classify corporate B2B marketing as free speech.
