Search Results for: privacy
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Meet the Enemies of Digital Media Innovation
Brian Morrissey 02.06.2012There is all manner of blame to go around for why there’s not more innovation in digital media. Here are some likely suspects.
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Device Fingerprinting Finally Arrives
Jack Marshall 02.02.2012Device fingerprinting for online ad purposes has been talked about for years, but vendors say they’re now fully deployed with multiple clients.
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Portrait of the Creative
Tom Butler 01.30.2012Modern creativity is often thought of needing collaboration at its core. And yet there’s a powerful case that true creativity requires the singleminded devotion of the loner.
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Prep for the Animated GIF Photo Booth
Saya Weissman 01.26.2012Digital Kitchen takes a stab at GIFs. Also in The Feed: McD’s tries Twitter campaigning again.
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Ad Industry Wants to Rebrand Behavioral Advertising
Brian Morrissey 01.20.2012The ad industry has a new campaign out that wants to recast how people think of targeted advertising, which it’s now presenting as “interest-based” rather than “behavioral.”
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Worth Reading: Beware of the Data Third Rail
Brian Morrissey 01.17.2012360i’s David Berkowitz says that Google and Facebook have crossed the line in using users’ data.
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All Politics is Social Data
Mike Shields 01.17.2012Ad veteran Corey Gottlieb believes political candidates are just scratching the surface when it comes to mining social media data.
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Can Reddit Turn Its Popularity into a Big Business?
Josh Sternberg 01.11.2012Reddit is busting out as a true Web phenomenon. But can the social news-sharing site get advertisers to overlook its rough edges?
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IAB’s Rothenberg on Privacy Woes and Ad-Tech ‘Gobbledygook’
Mike Shields 12.22.2011IAB president and CEO Randall Rothenberg fielded five year-end questions on the status of the online privacy battles, the future of video and tablet publishing, and his worries about the over-complicated ad tech landscape.
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Why Industry Self-Regulation Can Work
Alison Pepper 12.20.2011Don’t dismiss the efficacy of industry self-regulation, warns the IAB’s Alison Pepper. It’s working, yet there’s a danger if too many advertising companies sit on the sidelines for much longer.
