Search Results for: privacy
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The Do Not Track Era
Jack Marshall 02.27.2012The online ad industry is gambling that people won’t choose to turn off ad targeting through a browser option.
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Confessions of Publisher Ad Ops
Brian Morrissey 02.27.2012Publishers don’t trust Google, agency trading desks or ad networks. Here’s why.
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Defriending is the New Friending
Saya Weissman 02.27.2012According to findings from Pew, people are starting to scale back on social networks by more strictly managing friend lists and privacy settings.
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Is the Browser the Secret to Mobile Ad Targeting?
Jack Marshall 02.17.2012Opera expands further into the mobile ad arena wielding browser-level behavioral data.
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Ad-Targeting Critic’s View
Jack Marshall 02.14.2012Online ad targeting and data collection practices have implications that extend beyond just privacy, according to University of Pennsylvania’s Joseph Turow.
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Worth Reading: Google Plus Has A Perception Issue
Josh Sternberg 02.10.2012Altimeter’s Jeremiah Owyang writes that Google Plus has an image problem.
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Google Pays Users for Browsing Data
Jack Marshall 02.10.2012Ad giant will pay users up to $25 a year for access to behavioral data collected directly from their browser.
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Google Lays Groundwork for Cross-Device Ads
Jack Marshall 02.09.2012New Chrome for Android browser and privacy policies will pave the way for powerful cross-device ad targeting.
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Meet the Enemies of Digital Media Innovation
Brian Morrissey 02.06.2012There is all manner of blame to go around for why there’s not more innovation in digital media. Here are some likely suspects.
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Device Fingerprinting Finally Arrives
Jack Marshall 02.02.2012Device fingerprinting for online ad purposes has been talked about for years, but vendors say they’re now fully deployed with multiple clients.
