Search Results for: publishers
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Apple’s Got an App Discovery Problem
Jack Marshall 02.08.2012Even great apps need to be discovered. Through neglect or indifference, Apple’s fumbled the ball on making it easy for people to find new apps.
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Survey: How Will Digital Media Evolve?
Share your opinions about your industry and the current state of digital content consumption, as well as your projections for the future.
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Pinterest Power
Saya Weissman 02.08.201210 Pinners to follow on Pinterest, Twitter addiction and more in The Feed.
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Why Online Data Isn’t Enough
Brian Morrissey 02.07.2012Acxiom’s Nada Stirratt sees offline data as a way to verify the good from the bad in the reams of online data being collected today.
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Publishers Need To Go On Audience Offensive
Brad Herman 02.07.2012Brad Herman of Videology says that Web publishers need to get more sophisticated about selling audiences on their own sites, just a advertisers have gotten more sophisticated about buying them.
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Why Publishers Are Betting on Sponsored Posts
Josh Sternberg 02.07.2012Digital media upstarts like The Huffington Post and Gawker are putting advertiser content next to editorial. Here’s why.
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Meet the Enemies of Digital Media Innovation
Brian Morrissey 02.06.2012There is all manner of blame to go around for why there’s not more innovation in digital media. Here are some likely suspects.
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Reality Check: Brands Aren’t Publishers
Arnie Gullov-Singh 02.06.2012It’s tempting to think brands can be publishers in their own right. But that’s not the case for the vast majority, argues Adly CEO Arnie Gullov-Singh.
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5 Agency Facebook Pages With Personality
Saya Weissman 02.03.2012Check out Digiday’s picks for five agency Facebook pages that do a good job of showcasing the agency’s personality and creativity.
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Programmatic Buying is Coming to Video
Mike Shehan 02.02.2012Some say the dynamics of video mean that it won’t follow display advertising down the programmatic buying route. SpotXchange’s Mike Shehan thinks they’re mistaken.
