Search Results for: publishers
-
Feedback Loop: Doubting CBS on Social TV
Ben Kunz 05.11.2012Mediassociates’ Ben Kunz on why CBS is cruising for a bruising in social TV. Plus: the guilty pleasure of Confessions.
-
Nick Denton: The Banner Ad Era is Closing
Brian Morrissey 05.10.2012Gawker’s created a content unit in its sales department led by former Jalopnik editor Ray Wert.
-
Publishers Get on Responsive Design Bandwagon
Jack Marshall 05.10.2012Major publishers are turning their backs on apps and instead investing in websites that automatically adapt to a range of different devices.
-
Don’t Sleep on Google Plus
Josh Sternberg 05.10.2012Google’s social effort is a favorite whipping boy. But media entities like Bravo are hitting their stride on Google Plus.
-
Campaign Beat: Samsung Bets on Video
Giselle Abramovich 05.09.2012Samsung, The New York Times and Virgin are leaning on Web video in new campaigns. Meanwhile, Molson Coors brand Coffrey is linking up with Spotify.
-
Solving Digital Media’s Complexity Issues
Karl Lendenmann 05.09.2012A PulsePoint survey revealed just how challenging the digital media landscape is for agencies, brands and publishers. Here’s how respondents think it can improve.
-
Pandora’s Mobile Revenue Gap
Brian Morrissey 05.08.2012Users of the music service spend 70 percent of their listening hours in mobile; Pandora pulls in 42 percent of its revenue there.
-
Consumer Focus Is Lost in Ad-Tech Complexity
Karl Lendenmann 05.08.2012Marketers, agencies and publishers are trying to master the art of engagement in a new digital media world.
-
Inside The New York Times’ Skunkworks
Josh Sternberg 05.08.2012Is the future of media in research and development? Digiday takes a peek into the New York Times’s R&D Labs.
-
End of the App Era?
Brian Morrissey 05.07.2012Publishers’ high hopes for the app era are being dashed, writes Technology Review’s Jason Pontin. It’s time to rethink the approach.
