Search Results for: publishing
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Forbes Tries a Half-HuffPo
Josh Sternberg 02.08.2012Under Lewis D’Vorkin, Forbes is trying to turn its site into a publishing platform with a mini-militia of content contributors. Will it work?
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Why Publishers Are Betting on Sponsored Posts
Josh Sternberg 02.07.2012Digital media upstarts like The Huffington Post and Gawker are putting advertiser content next to editorial. Here’s why.
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Reality Check: Brands Aren’t Publishers
Arnie Gullov-Singh 02.06.2012It’s tempting to think brands can be publishers in their own right. But that’s not the case for the vast majority, argues Adly CEO Arnie Gullov-Singh.
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Facebook Plans to Finally Run Mobile Ads
Jack Marshall 02.02.2012New rich-media ad formats will run across the social network’s mobile and desktop properties, according to an agency briefed on the offering.
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5 Most Interesting Advertising Parts of Facebook’s IPO Filing
Brian Morrissey 02.01.2012Facebook’s stock filing is out. Here are some interesting tidbits about its ad business, which is big but could be much bigger.
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AOL Still Betting on Patch
Josh Sternberg 02.01.2012Tim Armstrong’s plowed $160 million into Patch, the AOL network of local media sites. Judging from his tenor, he’s not about to pull up stakes anytime soon.
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Jim Bankoff’s Second Act
Josh Sternberg 02.01.2012The former AOL exec wanted to build a digital media company there based on passion media. Now he’s trying again with Vox Media.
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Worth Reading: Information Doesn’t Want to Be Free
Brian Morrissey 01.31.2012Union Square Ventures’ Andy Weissman believes the “information wants to be free” slogan misses the real change in digital media.
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Publishers Should Embrace Small Ball
Brian White 01.27.2012It’s important for publishers to look for ways to build their ad businesses without necessarily carving out new space for ads.
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Will Tablets Revive Content and Commerce?
Jack Marshall 01.26.2012Tablets are unlocking potential revenue streams for traditional publishers besides just paid content and ads.
