Search Results for: publishing
-
Confessions of a Social Media Manager
Giselle Abramovich 05.08.2012A social media manager at a retailer speaks out on budget frustrations, obsolete technology platforms and merchandising folks who just don’t get it.
-
LinkedIn Plays Content Curator for Citi
Giselle Abramovich 05.03.2012Citi’s new branded community has a plethora of content curated by LinkedIn, making the argument that content curation is for brands, publishers and platforms too.
-
Defining Ads Down
Brian Morrissey 05.03.2012With “native monetization” comes blurry lines as to what’s an ad and what’s not.
-
The Olympics Go for Gold in Social
Josh Sternberg 05.02.2012NBC is working to make this summer’s Olympics a social experience.
-
How Complex Straddles the Ad Network-Publisher Divide
Josh Sternberg 04.30.2012Complex Media Network brings its audience of teen and college-aged males to advertisers.
-
Apple Tracking Move Hits Mobile Ad Sellers
Giselle Abramovich 04.27.2012Apple’s move against UDID is being felt in the mobile ad world.
-
Feedback Loop: Big Data, ESPN Across Platforms and P&G’s Digital
Yaron Galai 04.27.2012Yaron Galai of Outbrain thinks publishers should lean on data more, ESPN is a model for a cross-platform approach and display advertising stinks.
-
Why Publishers Need to be in a TV State of Mind
Giselle Abramovich 04.26.2012When it comes to video, many video content creators are hurt by their cable agreements, warns Clearstream’s Brian Mandelbaum.
-
The Death of the Banner Revisited
Brian Morrissey 04.26.2012James Gross, a cofounder of content-curation tool Percolate sees the eventual demise of the display ad — or at very least its radical transformation.
-
Thought Catalog Wants to Capture the Millennial Moment
Saya Weissman 04.25.2012Thought Catalog is a niche publication for the hard-to-categorize and hard-to-advertise-to millennial generation; but it is on it’s way to establishing itself as a real media company.
