Search Results for: recession

  • Ray William Johnson

    Meet the HBO of The Internet

    01.03.2012

    The Culver City, Calif.-based Maker Studios is quietly looking to define Web entertainment, yet its aspirations are high. The company only wants to be the HBO of the Internet.


  • Why Don’t Broadcast Networks Love Web Video?

    11.17.2011

    The broadcast TV world has mostly shunned the Web as an outlet for distributing original programming. Are they making a long-term mistake or a shrewd calculation based on the cold economics of media? Digiday’s final installment of “Solving the Web’s Brand Challenge” series examines the issue.


  • Will Big Ads Bring Brands to the Web?

    11.01.2011

    The creative palette available to brands online has long been wanting. In the latest installment of Digiday’s “Solving the Web’s Brand Challenge” series, we look at whether moves to make banners bigger and more memorable can move brand dollars online.


  • Short Takes: TV Beats Digital Again

    10.25.2011

    According to an ANA survey, close to half of marketers upped their spending on TV over the past two years. That has to be tough to swallow for digital publishers looking to reel in more brand dollars from TV.


  • Facebook Fine-tunes Ad Algo

    10.13.2011

    Two new reports show surprising growth in the social media sites’ cost-per-click rates. Quarter by quarter fluctuations are signs that Facebook, like Google, is firmly in control of its ad system.